B2B CMOs: Anticipate 2025 Growth Without Relying On Budget Increases
B2B CMOs and other marketing leaders will need to make their budgets go further next year. Does that sound familiar? It should. B2B marketing budget growth has been slowing since 2023, and we anticipate minimal increases again in 2025. According to Forrester’s Budget Planning Survey, 2024, only 35% of B2B marketing decision-makers say they are … Read more